In the 21st century, there is a dense competition in the whole market and in this competitive environment the power of leadership arousing from the production is replaced by a leadership arousing from the success of marketing and advertising works. Because the fastest, most qualified and lowest cost production method created by a company thanks to the reasons such as the globalization process, fast developments in the information and communication technologies, the wide production opportunities creates a production standard for other companies in a short time; and the difference between companies in terms of production & service quality starts to fade.

In a period when these development and changes are experiences; the companies which can create a different place and value in the minds of consumers can protect their market share and can make a progress. At this point, the marketing and advertising activities carried out by the companies have an important role. In such a market environment; attendance to commercial expertise exhibitions provides important advantages and supports the companies for cooperating their marketing and advertising activities together.

Commercial expertise exhibition is a market where product and service manufacturers & consumers meet in a specific time and place. The exhibition’s having a specific subject gives the participant companies an opportunity to catch the “related demand” in the shortest time and in the most efficient way. Thus, it gives the companies the opportunity to acquire important advantages both in sales and advertisement. In this respect, the exhibitions have advertising scope; mediate for the sales graphics of the participants to increase together with their marketing relations.

Today; one of the most important problems that many companies active in different sectors encounter is that the physical distance between the producers and consumers has increased and these two groups can have limited communication with each other.

Under these circumstances, within the competitive conditions that gradually harden; the companies try both to develop new and qualified technologies and to follow their competitors and also to reach their current and potential customers, try to identify these customers’ demands and expectations and therefore have difficulties in achieving these.

Due to the spatial and temporal distance between them, the companies carry out these activities by methods such as market analysis, market researches that identify consumer demands, advertisement activity measuring researches and thus do not have a physical contact with the customer.

When we look at this issue from this perspective, the importance of the commercial expertise exhibitions for the companies can be clearly seen. Because commercial expertise exhibitions are one of the rare activities that can bring producer and consumers together in today’s market circumstances, involve the purchaser and sales person together and create a mutual and face-to-face relation between these groups. Thanks to expertise exhibitions; the participant companies can communicate with their customers that they work with, have the opportunity to learn the customers’ thoughts about their companies and their products in the first place and can perform their advertising activities directly on their customers without the intervention of any person or mass medium.

By attending the commercial expertise exhibitions, the companies cannot only meet their current customers and enhance their business but also can have the opportunity to encounter with potential customers that have the chance to create a connection for business in future.

The expertise exhibitions bring various companies belonging to the sector for which the exhibition is organized together in the exhibition area and provide the opportunity for these companies to share their information regarding the future and to build business partnerships.

Another duty and authority of the ICC is to hold international exhibitions in Iran and other countries of the world.

 ICC has been organizing the International Exhibition of Building and Construction Industry (IranCONfair) in Tehran since 2000 and the International Civil Engineering and Building Exhibition (CEBEX) in Kish Island since 2004. Iran International Exhibition of Building and Construction Industry known as IranConfair is an international event taking place annually in the field of building and construction that provides suitable platforms for the individuals and companies to exhibit their latest technologies and products. IranConfair is the biggest exhibition in building and construction industry in Iran and one of the most famous events in the Middle East. Annually over 1100 domestic and foreign active and strong companies from various countries around the world participate in this event. This event is organized by ICC which has extensive experience in organizing international and national exhibitions and has updated knowledge and understanding of the large Iranian market as well the markets of the neighboring countries.

 Holding numerous domestic and foreign exhibitions is a brilliant record for ICC, Some of the exhibitions held by ICC in other countries of the world are as follows: